Marketing Local Produce

In 2018, Hassad established Mahaseel for Marketing and Agricultural Services Company, after studying the market needs and determining the suitable mechanism to support the private agricultural sector.

Mahaseel was developed to lift the burden of the marketing process from local farmers by directly marketing their fresh produce in the local market as well as provide them with other agricultural services – the company currently provides its marketing services to more than 400 farms, through more than 100 outlets across the country.