The Hassad brand genesis stems from our own heritage – From the Saqr (meaning “The Falcon”). Like a Falcon, with tact and precision we at Hassad Foods never step away from going after an opportunity. The falcon is not just the only inherent way we do things, but it also represents the inspiration behind the way we designed our brand. Our brand identity is built around the wings and the eyes of a Falcon. Our whole brand’s design systems is a subtle and magnificent way to celebrate the Saqr.